It's Yoga

“Quiet your inner critic, wake up your inner teacher.” – Larry Schultz

It’s Yoga


The founder of It’s Yoga® and The Rocket® routines - Larry Schultz "The Rocketman" studied with Sri K. Pattabhi Jois for seven years. Establishing It’s Yoga® in San Francisco in 1989, he is known as one of the foremost Yoga enthusiasts in the West practicing yoga over 40 years.


Larry developed his much beloved “The Rocket®” routines which are a variation of the classical first, second and third series of Ashtanga Vinyasa Yoga while he was touring with the band The Grateful Dead as their private yoga teacher. He was one of first to step out of the box by stretching the boundaries of the classical Ashtanga System with modifications of the advanced poses, shifting the philosophy that one pose had to be completed perfectly before the next was given.


Over the years, he facilitated the opening of over 15 It’s Yoga® studios and affiliates that teach "The Rocket®" Routines and the “It’s Yoga® Teacher Training Program. He passed away February 27, 2011 in Toledo, Ohio while visiting his wife’s family. His memory, teachings, energy and living legacy will be eternal.

The Rocket®


Larry Schultz, the founder of It’s Yoga®, created The Rocket® Routines, a series of postures based on a modification of the traditional Ashtanga Vinyasa Yoga primary and intermediate series. The perfect marriage of tempo and sequence. With plenty of ways to modify the classical poses, placing function over form, the benefits of the poses are transmitted equally to renew vitality and energy.


The Rocket® is designed to wake up the nervous system and feed it the precious prana it craves while promoting a spirit of change and freedom in the practice. We honor each student’s potential and trust that the practice will support each individual in growing at the pace that best serves them.


It’s Yoga® dissolved the hierarchy of postures and invites beginners and advanced practitioners to practice in the same room heightening the energy and inspiration in the class. One student may be advanced in one posture, and beginner in the next pose.


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It’s Yoga® Essentials

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